Magazines, newspapers, the back of a cereal box, a shampoo bottle – I read it all. And I don’t just read it, I analyze it too. What words are they using? Who are they trying to reach? Does it work? Words can hit you like the sudden heat out of an oven door, but they can also leave you ice cold.
Personally, I like the straightforward approach. It might have something to do with my Dutch roots, or my somewhat serious obsession for the simplicity of black and white stripes… but let’s cut to the chase.
Straightforwardly, I help brands with their content strategy, copywriting and social media marketing, in English and Dutch. Enabling them to reach their target group without yelling at them, but by offering relevant content.
I also have a never-ending curiosity about people, and a love for magazines and newspapers (yes, those made of Real Paper – you can’t beat the smell). A taxi driver in China, an amazing chef in a small town in North Carolina – I will always write stories about them. And if they share their food with me, even better.
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